2120 Athletics

we believe that success isn’t just about winning games or signing million-dollar contracts, it’s about creating athletes who leave Legacies.

Who we’re signing

  • Youth

    Athletes

    2120 was founded specifically to help youth athletes stand out early and prepare for NIL opportunities before college. We teach athletes how to build an audience and attract brand deals the right way.

    We guide parents, coaches, and athletes through the NIL landscape so they’re ready when opportunities arise. 2120 Athletes are required to champion a 501(c)(3) organization, connecting them with charity work close to their hearts.

  • D1 College

    Athlete

    At 2120, we take the guesswork out of securing NIL deals by helping our D1 athletes secure high-value opportunities that align with their brand. We go beyond media and PR training, preparing athletes for press conferences and interviews, and handling the spotlight.

    2120 helps athletes balance sport, school, NIL deals, and branding with a core emphasis on each athlete’s mental well-being.

  • Pro

    Athlete

    We are all about helping Pro athletes create wealth, protect their brand, and transition successfully into business and leadership roles.

    Our Pro athletes are taught to turn their NIL success into strong business opportunities. We help them scale their deals, land exclusive partnerships, and overall increase visibility so that when they retire they still have streams of income.

    At 2120, we are all about philanthropy and legacy building, and we do this by helping athletes give back, start foundations, become community leaders, and so much more.

our 4 Pillars

Our four pillars provide the foundation every athlete needs to build an NIL-worthy brand, secure deals, enhance their visibility, and champion a cause bigger than themselves.

We don’t just help athletes profit from their name, image, and likeness—we teach them how to protect their finances, safeguard their mental health, navigate media, and use their influence for good.

Because it’s more than sports. It’s about building a brand that outlasts the game, serves communities, and inspires the next generation.

  • 2120 helps athletes become recognizable, marketable, and NIL-worthy, making it easier for brands to invest in them.

  • With 2120, athletes start securing consistent, high-value NIL deals while protecting their name and earnings.

  • 2120 works alongside the athlete to build a strong, trusted reputation that other brands want to invest in, even after they retire.

  • At 2120, athletes become more than just players, they become leaders, role models, and champions for the causes that matter most to them.

What 2120 Athletes Can Expect

  • PERSONAL BRAND DEVELOPMENT

    Build a name that attracts opportunities

    Learn More

  • NIL & Brand Deals

    Turn your name, image, and likeness into real earnings

    Learn more

  • Media Management

    Master the spotlight and control your narrative

    Learn More

  • Philanthropy & Legacy Buidling

    Make an impact that outlasts your athletic career

    Learn More

  • Off Field opportunities

    Expand your influence and secure your future

    Learn More

2120 athletes
Have marketable brands

Companies right now are looking for athletes to promote their brands who are talented and have similar values. 2120 Athletes know that talent alone isn’t enough, branding is what turns athletes into MVPs.

2120 helps athletes build strong, recognizable identities that attract brand deals, fans, and incredible opportunities. With a strategic social media presence, exclusive media training, PR management and more, our athletes build NIL worthy, marketable brands.

How do we create marketable athletic brands? Through lots and lots of strategy! We offer custom brand strategies to all our athletes as well as a wide range of marketing tools like social media optimization, website creation, content support, and so much more.

2120 athletes
Secure Better nil deals

2120 Athletes don’t chase NIL brand deals - they position themselves so brands chase them. They know their worth, align with companies that reflect their values, and negotiate higher-paying, long-term partnerships instead of one-time projects.

At 2120, our mission is to help our athletes get paid as well as build sustainable wealth, strong brand relationships, and a career that lasts beyond the game.

We connect athletes with brands that align with your values and career goals which we uncover in the branding strategy sessions. Then, we ensure every deal maximizes your earnings and protects your interests legally. We help secure brand deals that are long-term, sustainable partnerships.

2120 athletes
Are Public Figures

Being a highly talented and sought after figure in the community 2120 Athletes don’t just show up, they own the spotlight. With exclusive media training, interview coaching, and crisis management, they know how to handle press, social media, and public scrutiny with confidence.

Our athletes control their narrative, protect their reputation, and build a brand that’s trusted by companies, respected by the media, and admired by fans.

We teach athletes how to speak with confidence and professionalism in media appearances and help athletes stay protected from social media mistakes and negative press. Becoming a public figure and controlling your narrative is how we help position you as a respected athlete that brands want to invest in.

2120 athletes
Play for Impact

2120 requires every athlete in our dugout to champion at least one non-profit organization close to their heart. We guide athletes with finding organizations and interacting with them.

2120 Athletes play for more than just the win, they play for impact.

Athletes are encourages to use their public image to create real change, and build a legacy that extends beyond their playing years. More than athletes, we create community leaders become remembered not just for their talent, but for the difference they make in the world.

We help athletes find nonprofit organizations that fit their personal mission. Each 2120 Athlete is required to support at least one non-profit and must complete the required volunteer hours to stay 2120 compliant.

We also help athletes create their own non-profits, foundations, and other charity organizations so that they can continue to build a brand that goes beyond sports and makes a difference in the world.

2120 athletes
THink Beyond the game

Our athletes stand out because they are more than just competitors they are brands, business minds, and game changers. Most athletes focus on performance but we train 2120 Athletes to think like CEOs of their own brand.

2120 Athletes don’t wait for opportunities. They create them.

We help athletes understand that NIL is bigger than just money in the bank. It’s about leveraging their name, image, and likeness for their financial future, media presence, and business opportunities early.

How do we help athletes think beyond the game> We connect each athlete with a financial advisor to help manage earnings wisely as well as helping them learn how to use NIL money to build long-term wealth. Athletes also have the option of working with a Money Coach to help them understand common financial pitfalls and plan for life beyond sports.

How we’re changing

THE GAME

Most NIL agencies focus only on deals—we focus on your entire career, brand, and financial future so you can leave a lasting legacy beyond sports.

We believe that there is potential in every athlete no matter if they are just starting out, finding their big break in college, or going on to the pro or minor leagues.

For every touchdown, home run, goal, loss, setback, challenge - we are there for our athletes.

1. Build & Strengthen Your Brand

When athletes first join the 2120 Athletics team, we help them establish a strong, marketable brand that lays the foundation for future opportunities.

How it works

We understand that no two athletes are the same, and neither is their journey with 2120. Whether it’s a young athlete looking to build their NIL-worthy brand, a D1 athlete maximizing NIL opportunities, or a pro athlete securing long-term wealth and legacy, our process is tailored to fit everyone’s needs equally.

Every athlete’s journey is different, but our process is built for success.

2. Secure Brand Deals & Partnerships

Once the athlete’s brand strategy is created and launched, we begin to connect athletes with brand deals, partnerships, and endorsements that align with their brand values.

3. Manage Your Media Presence

During the entire process, we prepare 2120 Athletes for the spotlight with media & PR training, and reputation management strategies to help athletes stay in control of their image.

4. Explore off field opportunities

We also provide the tools and connections to help our athletes make smart financial moves, transition into business, and create meaningful connections within their own community.

5. Scale Your Legacy beyond the game

We don’t just help athletes land NIL deals. We help them build long-term wealth, expand their influence, and leave a lasting legacy.

 FAQs

  • 2120 works with youth, D1, and professional athletes who want to build their brand, secure brand deals, and create long-term success beyond the game.

  • 2120 is open to all sports. If you're an athlete with a passion for building your brand and maximizing NIL, we can help.

  • No! While social media can help, we focus on building your overall brand so companies see your value beyond just follower count.

  • Yes! We help manage, optimize, and secure better NIL opportunities while ensuring your current deals align with your long-term goals.

  • We connect athletes with brands that align with their values, negotiate deals, and provide strategy to ensure long-term partnerships, not just one-off endorsements.

  • We provide media training, reputation management, and crisis support to protect your brand and help you recover from any missteps.

  • 2120 helps athletes explore business ventures, investment opportunities, and career transitions beyond NIL deals.

Get in touch.

Whether you’re an athlete looking to build your brand, a company interested in working with our athletes, or just want to learn more about what we do - submit the form below.